How to make Car Advertisement Mock-ups

Important: The right base color

Before we start, it is very important to choose a picture, where the car has the right color. We want something that is as close as possible to light-gray.

The reason is that we need to preserve the light and shadows of the original picture. A dark car (like a red car) will distort the areas of shadow, making it very hard to make bright colored graphics. Similar, a white car will have too many areas of light, making it hard to create dark graphics.

Any semi-bright body color will do (because we will convert it later).

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